What's your Story?

Write it down.

In less than a minute

why? 

As a former MarCom Director, VP of Business Development and Executive Director I know it all starts with a good story. I can help you develop that story to make it clear and compelling. Then we use it as a blueprint to create a complete strategy and plan to engage an audience. 

• Does your story resonate with your potential audience? Is it aspirational or boring?
• Do you know who's looking for you on the web? Are they finding what they are looking for?
• Who is using your website, visiting your store, or booking with competitors?
• Who buys or donates online and do you have the right resources to capture that income?
• How you can increase your customer base with a few simple plans and effective tools in place?

Portfolio

GOOD IDEA #5

Don't be an island

Build the connections and share your story with the people who need to find you

PROFESSIONALS
Although this work is complex, your marketing doesn't need to be. Link all your branding to a site. We can build a site that allows prospective clients to reach you immediately through a blind contact form, find your office with map connectivity, and even help you automate online billing and payments. 

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SMALL BUSINESS
Want to sell merchandise online, or connect to the world through social media? How do prospective clients know about you? Even a physical store needs signage, and merchandising materials, or a Frequent Buyer program. Show people who you are, what you do, and how to find you.  Let's design a plan. Website plans start at $500  for design and $35/mo for Full Service Hosting. 

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NONPROFITS
I came out of retirement to help nonprofits stop spending needless money, to no end. Glossy marketing does not = donations. And often "glossy" works against you. As a former ED, I understand guerilla marketing and how to make it work, while spending wisely. From your site to your mailers, start today.   

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4 Good Ways to use Good Ink

1. WRITE YOUR STORY: Full service design and writing service to help you find "your voice and style" for collateral materials
2. TELL YOUR STORY: Create videos. presentations, and business plans to define your goals
3. RESEARCH YOUR STORY: Comparative analysis of your competition, market and/or service/product position
4. SHARE YOUR STORY: Build a website, add the links, share regularly on social media to drive traffic back to your site
5. ​EDIT YOUR STORY:  Take a fresh look at what you have, how those materials are working for you, and what you need

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