audience research
By immersing ourselves in the consumer data unearthed during the audit process, the Audience Research team provides valuable insights into where your brands and products need to be across the digital spectrum to get and keep your consumers’ attention. strategic planning Strategic Planning uses audience research data, to assist brands in building integrated marketing strategies across a range of digital media to reach and engage your consumers exactly where they are in the marketplace. content strategy How do most consumers first interact with your brand? Through content. We craft a strategy that accounts for the content lifecycle, plans for your business goals, and serves users across the web. creative services Creative Services leverage in-depth audience intelligence to help deliver your brand’s distinct message, look, and feel using effective, compelling content to drive meaningful interaction and inspire brand loyalty. web development Web Development works to ensure your company's website and social media pages are accessible, responsive, engaging, and intuitive for consumers. social media Social Media crafts influential social media strategies to inspire your consumers to advocate for your brand, share your message, and empower them to market your products or services. organic search (seo) SEO is critical to any digital marketing program, and driving success for a company's online business. As experts we not only know how to implement SEO across your site and landing pages, but how to integrate SEO across all digital marketing channels to capture the voice of your consumer. digital paid media Digital Paid Media applies what was learned in audience research and couples it with our plans in earned and owned media to fully maximize each dollar spent, ensuring we deliver on your company's branding and acquisition goals and secure a larger slice of the online market share. local search Consumers may increasingly interact with brands online, but finding a physical location is critical to most companies’ success. Our team of local search experts are committed to helping you tell the right story across search engines and aggregators to bring people in when they need you. mobile experience Your brand’s digital presence needs to transcend the desktop and offer an impactful and user-friendly experience regardless of the device your consumer is using. Our team of Mobile Experience experts help you create consistency and success across platforms. display media Display advertising is a visually appealing way to deliver a compelling message to your consumers at the top of the funnel, becoming a conversation starter. We strive to ensure each display campaign is engaging and delivers results across ad networks and direct websites, using various targeting methods. lifecycle marketing From branding and acquisition to retention and customer service, lifecycle marketing is key to growing your business. Our experts in email and SMS help you attract, build, grow, and maximize your relationship with consumers and prospects. analytics & reporting Our Analytics team works closely applying business intelligence to online performance. Our technical experience allows us to track and measure in innovative ways that align with the objectives of your organization. |
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Who?Julene Hunter makes good design accessible and affordable. She co-founded two software companies, and has been practicing digital and creative arts in all its forms for over 30 years. She founded GoodInk in 2007. Archives
June 2021
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